Featured BiographyImage source: StarsUnfolded
Quick Info
Date of birth2 August 1993
Age27 Years (as of 2020)
BirthplaceNew Delhi, India
ProfessionModel, Fashion Beauty & Travel Blogger, Social Media Influencer
NationalityIndian
Marital statusUnmarried
FamilyFather - Rajiv Mehra (Businessman); Mother - Rakhi Mehra (Fashion Designer); Brother - Sankarshan Mehra (Investment Banker)
Niki Mehra Biography
Niki Mehra is an Indian model, fashion, beauty and travel blogger and social media influencer from New Delhi. Trained in economics, she shifted to fashion‑
Early life and backgroundNikita "Niki" Mehra was born on 2 August 1993 in New Delhi, India. Raised in a family with ties to both business and fashion, she completed an honours degree in economics at the University of Delhi and went on to earn a master’s degree in economics from South Asian University, New Delhi. Though she excelled academically and intended a career in economics, she began experimenting with fashion and beauty content while studying and discovered a stronger passion for creative work.
Career
Niki began sharing fashion and lifestyle posts as a side project during her postgraduate studies. What started as a recreational outlet grew into a professional pursuit when her blog and social media accounts attracted a sizable following. She focused on practical styling tips, makeup looks and life hacks, often tagging content with her own campaign-style hashtags.
Her early breakthrough came when she was selected by Swarovski as the Indian blogger for an international campaign and the brand’s Style Your Way to Paris contest. The opportunity included travel to Paris and led to wider visibility. Editorial features followed, including spreads in several mainstream fashion magazines. In 2016 she conducted an interview for Puma with global superstar Rihanna around the launch of Rihanna’s Fenty collection, a notable assignment that further raised her profile.
Over time Niki has collaborated with a range of consumer and fashion brands, including names in beauty, haircare, apparel and e-commerce. She has received industry recognition for her influence: she won the Best Indian Fashion Influencer award at the JD Fashion Awards in 2018, received a News X Women Achievers Award in 2019, was named among the top hundred travel influencers in India by Exhibit Magazine in 2019, and won TLJ's People’s Choice Award for Best Fashion Blogger in 2020.
In 2021 Niki made her OTT debut on the modelling reality show The Fashion Hero (Season 2), a series that highlights unconventional models and promotes diversity in fashion.
Public profile
Niki’s parents have professional ties to business and fashion—her father is a businessman and her mother trained in fashion design—and she has a brother who works in finance. Her family’s reactions to her career change were mixed; while her mother supported her, other relatives expressed reservations about fashion and blogging as career choices. Niki has discussed the pressures and criticism she faced early on when she chose to leave a more traditional path in economics to pursue content creation full time.
She has been candid about personal aspects that intersect with her public life. Niki’s relationship with fashion entrepreneur Sid Madan began after they met at London Fashion Week in 2018. In March 2020 he proposed to her in London, recreating their first date with the London Eye as a backdrop.
Niki’s public persona emphasizes accessible styling and practical beauty tips. Her content frequently highlights makeup, everyday hacks and travel, and she has used recurring tags to brand that material. Her look is described with black hair and black eyes, and she is approximately 165 cm (5'5") tall.
Latest updates
By 2021 Niki had expanded into on-screen work with her participation in The Fashion Hero Season 2. She continues to work with brands across fashion and beauty and maintains a visible presence on social media and in fashion editorials.
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Recent Work
Contestant on the modelling reality series that promotes diversity and unconventional models.
2021Career Highlights
- Selected by Swarovski as the Indian blogger for an international campaign and the Style Your Way to Paris contest
- Interviewed Rihanna for Puma during the Fenty collection launch
- Best Indian Fashion Influencer, JD Fashion Awards (2018)
- News X Women Achievers Award (2019)
- Named among top 100 travel influencers in India by Exhibit Magazine (2019)
- TLJ's People’s Choice Award for Best Fashion Blogger (2020)
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Frequently Asked Questions
When was Niki Mehra born?
Niki Mehra was born on 2 August 1993.
What is Niki Mehra known for?
Niki Mehra is known for model, Fashion Beauty & Travel Blogger, Social Media Influencer.
What is Niki Mehra’s marital status?
Niki Mehra's marital status is listed as Unmarried.

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